Media Kit

Ultimate Gear Lists is an online brand focused on affiliate marketing and generating traffic through organic search. We have a growing audience that comes to our site seeking expert advice on outdoor gear.

This guide provides the core media info related to our brand and site — including niche & scope, key statistics on our audience, and examples of the types of content we publish.

JUMP TO:  NICHE & SCOPE / AUDIENCE OVERVIEW / HISTORY / CONTENT EXAMPLES / CONTACT

NICHE & SCOPE

At Ultimate Gear Lists, we publish expert opinion and advice within the outdoor adventures niche.

Our content predominantly consists of outdoor gear reviews that are commercial in nature, but also knowledge base articles and destination guides — see the content examples section of this guide for more detailed information on the types of commercial gear reviews we publish.

Our content covers a broad range of adventure sports and outdoor pursuits, including the following:

AUDIENCE OVERVIEW

Ultimate Gear Lists has a global audience, although predominantly (~50%) US based. Although our content is seasonal in nature, our content is seasonally balanced to ensure that organic traffic is maintained year round. The key statistics below are from Google Analytics for the month of July 2021.

SECONDARY MARKETING CHANNELS: Ultimate Gear Lists is primarily an affiliate marketing website that generates traffic through organic search, and promotes brands through the affiliate marketing model. We maintain an email subscribers list and some social media presence, although these are not our primary marketing channels.

HISTORY

Ultimate Gear Lists was founded in late 2018 and initially focused on hiking and lightweight backpacking content. It’s creator — Sam Brilleman — is a keen hiker and gear junkie who departed his homeland of New Zealand in 2007, following which he lived across several continents, allowing him to explore some of the most epic mountains, dense bushlands, and stunning coastlines around the globe. His passion for hiking — and the technical aspects of backpacking gear — was the initial source of high quality in-depth content for the site.

These days, Sam manages a small and growing team of expert writers who write on a broad range of outdoor pursuits covering land, water, and snow. The writers for Ultimate Gear Lists have a wealth of experience, many being instructors in their trade, and others having clocked up thousands upon thousands of kilometers undertaking their respective endeavors. This awesome team of writers has allowed Ultimate Gear Lists to broaden its scope whilst retaining the ability to produce honest, authentic, and high quality content.

For Ultimate Gear Lists, Sam still handles all content editing and day-to-day management of the site, including affiliate relationships. He still occasionally writes on topics related to hiking and backpacking.

Any questions? Reach out to him on sam@ultimategearlists.com.

CONTENT EXAMPLES

The predominant focus of Ultimate Gear Lists is outdoor gear reviews. In order to maintain independence and provide unbiased honest advice to our readers, Ultimate Gear Lists do not offer sponsored posts or paid product placements.

We do however accept product samples for testing. Product samples sent to Ultimate Gear Lists can be considered for inclusion in round up reviews or product specific reviews. Examples of each content category are provided below.

ROUND UP REVIEWS: Round up reviews cover the list of best products for a specific category (e.g. Best Hiking Shirts). Please note that receipt of product samples does not guarantee inclusion in a round up review — these are for the best products in each category, so by receiving your product sample we will test it and consider it for inclusion. If your brand’s product truly is a leader in its category — then be sure it will make it onto the list!

PRODUCT SPECIFIC REVIEWS: By arrangement we can guarantee a product specific review. Product specific reviews are unsponsored reviews of a single product. We choose to make these reviews unsponsored so that we can provide an honest and unbiased opinion to our readers. Note that this type of content coverage is not provided by default for every product sample we receive — it depends on the organic search traffic associated with the keyword for your brand’s product.

CONTACT

If you think your brand has products that would be of interest to the Ultimate Gear Lists audience, then we’d love to hear from you! We love testing new gear and considering it for inclusion. Reach out to sam@ultimategearlists.com.